It’s easy to make a hashtag. But it isn’t so easy to create a good one.
Follow these steps to create effective social media hashtags.
- Use capital letters at the front of each word to help clarify your message.
- Don’t try to be clever with your hashtag. After all, if no one searches for your hashtag, then it won’t benefit your marketing!
- Keep your hashtag as short as possible. Using too many words in your hashtag will lessen the impact of your message. And it can give also people a headache!
- Don’t hashtag just any word. For example, your post might relate to eating candy at the movies. But using #candy in your post is likely a waste of a hashtag. After all, the odds of getting seen among millions of other people who are using the hashtag #candy are slim to none. On the other hand, your post is much more likely to get noticed if it uses a specific hashtag, like #CandyAtTheMovies.